![]() If you do, you can actually hurt people, and that’s not good for the world. And you shouldn’t connect a bad product to your people. Creating and connecting are important, but if you don’t get the creation side right, you won’t be able to connect. We must create excellent content and connect it with our audience. John Lasseter said, “Excellence is the best business plan.” It doesn’t matter how well you market anything if it’s not good. Building our email list was a strategy, but our primary goal was to produce a quality book. Thomas: Did you have an email list attached to your blog in the early days? Did you have an email list in the early days? I tried to inspire and equip families through my writing, but there was certainly an element of review on the blog. I think there are ditches on both sides of that road, and I was blogging to let parents know we could be an ally who could help. Niche cultures sometimes respond to that exposure with an overcorrection by looking for super, super safe literature. Many parents fear what their kids are being exposed to in the culture, whether it’s excessive violence or whatever. I wrote how to navigate the world our kids are growing up in. Smith: I mostly wrote about vision, identity, and thinking about who we are as parents and what we’re called to do. When you do, they’ll come back to your website because it benefits them. Thomas: The secret to effective content marketing is to find a specific audience, identify their pain points, and then thrill and serve them. ![]() We had built up some goodwill with those people. We’d attended a couple of small conferences, and we had a small but not completely insignificant audience who was ready to support what we were doing. We had a little bit of a gang through StoryWarren. We wanted to help positively shape their kids’ imaginations through the blog and stories. We called ourselves their “Allies in imagination.” We wanted to be allies to parents in our stage of life, trying to raise kids and figure out what we were supposed to give them and do for them. We started a website called to serve parents who were looking for quality resources and inspiration for the imagination. Thomas: What kind of things did you give away for free? I had an audience, but it wasn’t huge by any means. I had written blogs to try and serve my audience, and I offered a lot of stuff for free. Smith: I had always dreamed of being an author, and my brother-in-law, Andrew McKay, had always dreamed of starting a little press. Thomas Umstattd, Jr.: You were once an unpublished author. How did you get started writing and publishing? When we spoke, he shared how he has promoted and sold his book to hundreds of thousands of readers. His stories have captivated readers across the globe who are hungry for “new stories with an old soul.” It even spent time as the number-one bestselling audiobook in the world on Audible. The Green Ember has reached hundreds of thousands of readers. Smith is the author of The Green Ember Series, a bestselling middle-grade adventure saga. Smith to find out how he has successfully made a living as an indie author. You can even sell books directly to your readers. The whole truth is that you can sell books in many other places. The approach can work, but it gives Amazon 100% control over the money you make as an author. Many indies make 100% of their money through Amazon. ![]() ![]() Many indie authors believe the myth that selling books online through Amazon is the only way to be successful. But at Novel Marketing, we give you innovative ways to build your platform, publish your book, and promote it with clarity and simplicity. It’s especially crucial for indie authors to have the tools and skills to promote their books to the masses. Whether your book is indie or traditionally published, you will play a critical role in promoting your book and getting it into the hands of readers. If you are an author in 2022, you also have to be a marketing specialist. Subscribe: Apple Podcasts | Google Podcasts | Spotify | Amazon Music | Stitcher | Podcast Index | TuneIn | RSS | More Podcast: Play in new window | Download | Embed
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